Follow Your Heart is celebrating 50 years in business with a fresh brand identity and new products like Rocket Cakes, the first ready-to-use squeezable pancake and waffle batter. The convenient breakfast batter needs no measuring or mixing and it's a mess-free way to prepare nutritious breakfasts.
Made with 92% organic ingredients and ancient grains like corn, millet and quinoa, Rocket Cakes are gluten-free, vegan, and allergen friendly. The product represents a highly anticipated innovation from the brand and it comes in a rocket-shaped bottle that can be found in refrigerated baking sections.
With its fresh rebranding, Follow Your Heart is choosing to focus on three key categories: dairy-free cheeses, egg-free mayo, and breakfast, especially as more people find themselves open to eating plant-based foods and embracing plant-based lifestyles.
Key Themes Behind This Trend
- Squeezable Breakfast Batters
- Innovative and convenient squeezable breakfast batters offer mess-free breakfast preparation.
- Plant-based Breakfast Alternatives
- Increasing demand for plant-based foods and lifestyle choices is driving innovation in the breakfast category.
- Ancient Grain Products
- Use of ancient grains like corn, millet and quinoa are becoming more prevalent in innovative breakfast products like Follow Your Heart's Rocket Cakes.
Where This Applies
- Food Manufacturing
- Food manufacturing companies can focus on developing similar innovative and convenient breakfast products that are plant-based, incorporate ancient grains and have a hassle-free preparation.
- Organic and Allergen-friendly Foods
- Organic and allergen-friendly food producers can capitalize on the increasing demand for such products and offer plant-based breakfast alternatives that are nutritious and easy to prepare.
- Refrigerated Baking Section
- Supermarkets and grocery stores can adjust their inventory and offer increasingly popular refrigerated baking alternatives that cater to growing demand for plant-based, convenient and nutritious breakfast options.
