Follow Your Heart is celebrating 50 years in business with a fresh brand identity and new products like Rocket Cakes, the first ready-to-use squeezable pancake and waffle batter. The convenient breakfast batter needs no measuring or mixing and it's a mess-free way to prepare nutritious breakfasts.
Made with 92% organic ingredients and ancient grains like corn, millet and quinoa, Rocket Cakes are gluten-free, vegan, and allergen friendly. The product represents a highly anticipated innovation from the brand and it comes in a rocket-shaped bottle that can be found in refrigerated baking sections.
With its fresh rebranding, Follow Your Heart is choosing to focus on three key categories: dairy-free cheeses, egg-free mayo, and breakfast, especially as more people find themselves open to eating plant-based foods and embracing plant-based lifestyles.