Follow Your Heart's Rocket Cakes Batter Makes Mess-Free Breakfasts
Laura McQuarrie — March 1, 2021 — Lifestyle
References: followyourheart & vegnews
Follow Your Heart is celebrating 50 years in business with a fresh brand identity and new products like Rocket Cakes, the first ready-to-use squeezable pancake and waffle batter. The convenient breakfast batter needs no measuring or mixing and it's a mess-free way to prepare nutritious breakfasts.
Made with 92% organic ingredients and ancient grains like corn, millet and quinoa, Rocket Cakes are gluten-free, vegan, and allergen friendly. The product represents a highly anticipated innovation from the brand and it comes in a rocket-shaped bottle that can be found in refrigerated baking sections.
With its fresh rebranding, Follow Your Heart is choosing to focus on three key categories: dairy-free cheeses, egg-free mayo, and breakfast, especially as more people find themselves open to eating plant-based foods and embracing plant-based lifestyles.
Made with 92% organic ingredients and ancient grains like corn, millet and quinoa, Rocket Cakes are gluten-free, vegan, and allergen friendly. The product represents a highly anticipated innovation from the brand and it comes in a rocket-shaped bottle that can be found in refrigerated baking sections.
With its fresh rebranding, Follow Your Heart is choosing to focus on three key categories: dairy-free cheeses, egg-free mayo, and breakfast, especially as more people find themselves open to eating plant-based foods and embracing plant-based lifestyles.
Trend Themes
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Squeezable Breakfast Batters — Innovative and convenient squeezable breakfast batters offer mess-free breakfast preparation.
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Plant-based Breakfast Alternatives — Increasing demand for plant-based foods and lifestyle choices is driving innovation in the breakfast category.
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Ancient Grain Products — Use of ancient grains like corn, millet and quinoa are becoming more prevalent in innovative breakfast products like Follow Your Heart's Rocket Cakes.
Industry Implications
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Food Manufacturing — Food manufacturing companies can focus on developing similar innovative and convenient breakfast products that are plant-based, incorporate ancient grains and have a hassle-free preparation.
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Organic and Allergen-friendly Foods — Organic and allergen-friendly food producers can capitalize on the increasing demand for such products and offer plant-based breakfast alternatives that are nutritious and easy to prepare.
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Refrigerated Baking Section — Supermarkets and grocery stores can adjust their inventory and offer increasingly popular refrigerated baking alternatives that cater to growing demand for plant-based, convenient and nutritious breakfast options.
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