The Robinsons Refresh’d pack design has been refreshed by Britvic to put a focus on the product's premium profile and help entice new customers to give the drink a try.
The packaging update includes a revamped logo along with a stronger focus on the "100% Naturally Sourced" profile of the beverages as well as their simple ingredient profile. Vibrant imagery of fruit ingredients is used across the packaging in order to catch the eye of shoppers as well as drive home the natural source of the ingredients within.
The Robinsons Refresh’d pack design can be observed now across the brand's whole range of flavors including Orange & Passionfruit, Raspberry & Apple and Apple & Kiwi. The drinks are available for individual purchase and in packs of 12 or 24.
What's Driving This Trend
- Premium Refreshment Packaging
- Opportunity for beverage companies to revamp their packaging to showcase natural ingredients and attract new customers with a premium look and feel.
- Simple Ingredient Profile
- Opportunity for food and beverage companies to simplify their ingredient profiles and highlight natural sourcing to align with growing consumer preferences for transparency and healthier options.
- Fruit-infused Beverages
- Opportunity for beverage companies to develop new fruit-infused drinks that boast a refreshing, natural taste and appeal to health-conscious consumers.
Who This Affects Most
- Beverage Production
- Companies in the beverage production industry can upgrade their packaging and product formulations by using natural ingredients to attract consumers with a preference for healthier options.
- Food Packaging
- Opportunity for packaging companies to assist beverage companies with an eco-friendly, natural, and premium-appealing packaging design for fruit-infused beverages.
- Retail Industry
- Retailers can capitalize on the trend of fruit-infused and naturally-sourced beverages by highlighting these options in store and partnering with producers to offer exclusive products to attract consumers interested in health and wellness.
