The Robinsons Refresh’d pack design has been refreshed by Britvic to put a focus on the product's premium profile and help entice new customers to give the drink a try.
The packaging update includes a revamped logo along with a stronger focus on the "100% Naturally Sourced" profile of the beverages as well as their simple ingredient profile. Vibrant imagery of fruit ingredients is used across the packaging in order to catch the eye of shoppers as well as drive home the natural source of the ingredients within.
The Robinsons Refresh’d pack design can be observed now across the brand's whole range of flavors including Orange & Passionfruit, Raspberry & Apple and Apple & Kiwi. The drinks are available for individual purchase and in packs of 12 or 24.