The Richmond Meat-Free Smoked Bacon Rashers are the latest offering from the brand as part of its Meat-Free range that will provide British consumers with a way to enjoy the flavor of bacon in a meatless manner.
The product comes in packs of eight and is versatile enough to be eaten on its own or incorporated into a wide range of recipes. The meatless bacon will be priced at £2.50 per pack and aim to satisfy increasing demand for meat-free alternatives for consumers forgoing animal products.
Category and Marketing Director at Kerry Foods Victoria Southern spoke on the new Richmond Meat-Free Smoked Bacon Rashers saying, "Bacon is a British family favourite, beloved at breakfast time – so we wanted to create something that mimics its meat counterpart and, most importantly, tastes amazing, giving shoppers a meat-free alternative they can rely on. This launch is such an exciting milestone for us as a brand as we continue to develop meat-free products that directly cater to the demands of families and support retailers in expanding their ranges in store.”
Image Credit: Richmond
Key Themes Behind This Trend
- Meat-free Breakfast Products
- The growing demand for meat-free alternatives presents an opportunity to create innovative plant-based breakfast products.
- Versatile Plant-based Foods
- The rise of versatile plant-based products creates opportunities to cater to a wider range of dietary needs and preferences.
- Meat-free Convenience Products
- Creating easy-to-prepare meat-free products can attract busy consumers looking for healthy and convenient meal options.
Where This Applies
- Food Manufacturing
- The food manufacturing industry can leverage the growth of plant-based products by developing innovative and delicious meat-free alternatives.
- Retail
- Retailers can expand their offerings by stocking a variety of meat-free convenience products that cater to the growing demand for plant-based foods.
- Foodservice
- The foodservice industry can attract health-conscious and environmentally aware consumers by offering a range of meat-free breakfast options.
