Zego Foods' Crisp Black Rice Cereal is Made with Minimal Water
Laura McQuarrie — February 5, 2020 — Eco
Zego Foods' Crisp Black Rice Cereal is made with certified organic and fair trade black rice, offering a sustainable and ethically sourced take on classic rice crisp cereals. Notably, the black rice used in the cereal is cultivated with just a tenth of the water that's typically required to grow rice. The cereal is not only nutrient-dense but also ultra-clean, as it is made with just the one ingredient. Even with one ingredient, the cereal is said to be naturally sweet, which won't have people feeling as though they're missing out on sugar or a sugar alternative in the product.
Ingredient-conscious consumers who are interested about learning more about the black rice can scan the QR code included on the box to verify the purity of the black rice cereal.
Ingredient-conscious consumers who are interested about learning more about the black rice can scan the QR code included on the box to verify the purity of the black rice cereal.
Trend Themes
1. Sustainable Rice Cultivation - Opportunity for developing water-efficient rice cultivation methods to reduce water usage in the agriculture industry.
2. Minimal Ingredient Foods - Potential for creating nutrient-rich and clean foods with minimal ingredients to cater to health-conscious consumers.
3. Verification Through QR Codes - Growing trend of using QR codes on product packaging to provide consumers with access to detailed information and verification processes.
Industry Implications
1. Agriculture - Disruptive innovation opportunity for developing sustainable rice cultivation techniques and practices.
2. Food Manufacturing - Opportunity for creating nutrient-dense foods with minimal ingredients to meet the demands of health-conscious consumers.
3. Packaging and Printing - Increasing demand for incorporating QR codes on packaging to provide consumers with access to product verification and information.
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