Car manufacturer Renault UK is making headlines with it's unexpected and inclusive new '30 Years in the Making' storytelling campaign. At first, it's not obvious the commerical is selling a car and shows two young women throughout the years falling in love and apart through various relationship struggles. This narrative-driven campaign beings with the characters were they are children and ends on a happy note, with the middle-aged couple happily back together driving a Renault Clio.
The 30 Years in the Making campaign was created by agency Publicis and directed by Frederic Planchon. It's heartwarming narrative does not focus on the vehicle but rather attempts to normalize same-sex relationships with its montage of the modern couple's life. This commercial's diverse representation showcases Renault UK's values and solidifies the car company's brand recognition and consumer loyalty.