If you've ever considered getting a logo tattoo then the Reebok Forever campaign might be the perfect marketing approach for you. For the person who gets the largest Reebok logo tattooed on their body, the Reebok Forever campaign promises a year of CrossFit membership to help you live the true brand lifestyle.
Taking place in Sweden, the Reebok Forever campaign offers runners up a $725 consolation prize, which is given to help offset the effects of having a brand logo permanently on your skin. While the Reebok Forever is being panned by consumers and critics alike, the viral nature of the marketing technique has upped the ante in the sporting goods market and is setting new limits for what's considered appropriate measure for advertising.
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