The Paul Hollywood Ready to Bake Rolls have been undated by the St Pierre-owned brand to offer consumers less product in a bid to adapt to changing consumer habits and preferences. The rolls will now come in four packs instead of six and will feature a slightly lower price point to make them more applicable for affluent consumer demographics who are looking to buy less product to avoid waste. The new move will include the Crusty Rolls and the Multi-Seed Rolls.
The updated Paul Hollywood Ready to Bake Rolls portion size speaks to the increasingly popular topic of food waste and the ways that brands are adapting in order to make products more appealing to consumers. Each of the breads will be priced at £1.40.