Rainbow water is a whimsical beverage that tastes like the usual H2O but provides all the colors of a rainbow.
A simple recipe that requires the most minimal ingredients, rainbow water is a fun beverage targeted at a younger audience. To make this vibrant drink, consumers must fill their ice trays with water and then add red, orange, yellow, green, blue and purple food coloring to each cube of ice. When the cubes have been frozen, the multicolored ice cubes are added to a regular glass of water. As the colored ice hits the water an array of color starts to swirl and swim within the glass.
This rainbow water recipe can also be altered to feature the consumers favorite colors or refashioned to portray the look of a monochromatic beverage.
Why This Trend Is Growing
- DIY Beverages
- Opportunity for companies that offer DIY beverage kits to tap into the trend of DIY rainbow water.
- Whimsical Flavors
- Opportunity for companies to develop and market new and unique flavors that appeal to a younger audience, like the colorful and fun rainbow water.
- Colorful Food and Beverages
- Opportunity for food and beverage companies to add color and fun to their products, following the trend of rainbow water.
Industries Being Reshaped
- Food and Beverage
- Opportunity for companies to explore and innovate new products in the food and beverage industry inspired by the trend of colorful and playful foods and drinks like rainbow water.
- Retail
- Opportunity for retailers to sell products that cater to a younger audience and the trend of DIY and colorful beverages like rainbow water.
- Hospitality
- Opportunity for hotels and restaurants to add creative and colorful beverages to their menus, following the trend set by rainbow water.
