Radiocentre, the industry body for commercial radio, recently launched a new campaign that encourages advertisers to use the media as a form of reaching their consumers amid the COVID-19 pandemic, dubbed 'Business as Usual.' The 30-second vocal ad informs listeners that many businesses still are open, even when it's not "business as usual" and need to communicate with their customers. Even during shelter-in-place restrictions, the platform is a safe and convenient way of reaching consumers. Using modern technology, ads can be made and broadcast while following social distancing regulations.
In addition to the new Business as Usual campaign, Radiocentre also debuted a 'Coronavirus Hub,' a free resource that advertisers can reference to reach consumers during this difficult time.
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