Butter Goods' New Q4 2018 Collection Boasts Cozy Elements
References: buttergoods & hypebeast
Skatewear label Butter Goods introduces the first installation of its Q4 2018 collection for the season. The capsule is complete with a selection of layering items that are perfect for easing into the season -- drawing from archival designs accompanied by refreshing new items as well. The color palette is vibrant with hues of bright yellow, blue, and red, with some darker appearances of black and navy blue.
A highlighting item in the Q4 2018 capsule are the pair of nylon pants that can be transformed into shorts using the zippered enclosure at the knee. Additional details include skeleton graphics, cobra prints, and the label's branding, as well as a cap that reads "JAZZ" referencing musical influence that the label often follows.
A highlighting item in the Q4 2018 capsule are the pair of nylon pants that can be transformed into shorts using the zippered enclosure at the knee. Additional details include skeleton graphics, cobra prints, and the label's branding, as well as a cap that reads "JAZZ" referencing musical influence that the label often follows.
Trend Themes
1. Color-blocking Layering Apparel - Opportunity to incorporate bold color-blocking designs in layering apparel for added versatility.
2. Convertible Clothing - Incorporating multi-functional design elements like zippered enclosures to allow for conversion of clothing items for added value.
3. Musical-influenced Apparel - Opportunity to draw inspiration from musical culture to create unique apparel designs.
Industry Implications
1. Skatewear - Skatewear companies can incorporate multi-functional and bold design elements in their clothing lines to cater to consumers' needs for versatility in layering.
2. Fashion - The fashion industry can take inspiration from the use of vibrant colors and incorporation of graphic elements to create unique clothing designs.
3. Music Merchandise - Companies selling music merchandise can take inspiration from the musical influence seen in Butter Goods' Q4 2018 collection to create unique and stylish apparel.
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