Award-winning TV chef Gizzi Erskine and nutritionist Rosemary Ferguson created a vegan fast food pop-up called 'Pure Filth' at the Tate Modern art gallery, which puts a healthy spin on a category that's often seen as anything but healthy.
Pure Filth makes a point to offer "healthy food for hedonists," including options like a Pure-filth Happy Meal, Tumeric Dream juices and an array other options packed with good-for-you veggies. In all, Erskine describes that Pure Filth is about "challenging the maxims that fast food cannot be healthy, and healthy food cannot taste great." For the Tate x Pure filth series, artist Jake Chapman designed a set of limited-edition lunch boxes for the meals.
Although the pop-up will only be available to experience at the Tate Modern for a limited time, Erskine and Ferguson have plans to open a permanent, fixed location in the following year.
Vegan Fast Food Pop-Ups
More Stats +/-
Minimal Fast Food Ads
Traffic-Dependent Billboard Ads
In-App Restaurant Games
Cheesy Pong Games