Recognized as one of the Top 100 Canada's Most Powerful Women, Purdy's Chocolates CEO Karen Flavelle shares her insights on what it means to innovate. Based in Vancouver, BC, the chocolate retail company and confectionary manufacturer makes an effort to listen to their customers, employees and suppliers.
Flavelle discusses the Purdy's Chocolates chocolatier culture and how having talent feel proud and confident of what they do, training them to understand where chocolate comes from and how its made makes employees feel comfortable with customers and generate new ideas. Creating a trusting culture is also integral to innovation.
When it comes to determining whether a new product is something people want they look at purchase potential.
Innovating in Chocolate
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