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Pub Trend Report

Unearth the Extensive Growth of the Bar Industry

— March 14, 2012 — Lifestyle
The authentic male-oriented pub has been refurbished. Once catering to an enthusiastic sports crowd ridden with adrenaline during game time, the drink and dining concept has now come to accommodate haute cuisine and even educational guided tours. Ornate bars, comfortable taverns and well-stocked alehouses have all developed a devoted following, proving that consumers in the food and beverage industry appreciate a lively atmosphere. The Pub Trend Report hones in on these followings, chronicling over 16 PRO Trends and 122 instances of mill house pursuits.

The restaurant industry has responded to a demand for an atypical eating experience, and much of this has occurred within the pub sector. Breweries have opened their sites to the public, and upscale menus have begun to replace the prototypical saloon grub. Beverage producers, bartenders and grill owners alike will all benefit from reading about these undertakings in the Pub Trend Report.
Trend Themes
1. Upscale Pub Experience - Opportunities for traditional bar businesses to embrace high-end food and beverage options to cater to evolving consumer desires.
2. Brewery Tourism - Potential for breweries to open their doors to the public and offer guided tours for an immersive experience.
3. Educational Pub Tours - The rise of educational pub tours offering an interactive experience for consumers to learn about various food and beverage offerings.
Industry Implications
1. Food and Beverage Industry - Opportunities for restaurants and bars to embrace new concepts and upscale offerings to differentiate themselves.
2. Brewery Industry - Opportunities for breweries to enhance their offerings and embrace tourism to further promote their brand.
3. Tourism Industry - The potential for educational pub tours to become an attraction and enhance tourism offerings in various cities.
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