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Record-Breaking Dance Videos

The Behind-the-Scenes Gangnam Style Short is Hilarious

— September 27, 2012 — Pop Culture
The Psy Gangnam Style video just broke a Guinness World Record for the most liked YouTube video, prompting the release of the behind-the-scenes Gangnam Style clip. The video received well over 2.8 million likes in only two short months, and has become one of the most quickly spread and talked about music videos of today.

The previous record holder was for the LMFAO video for Party Rock Anthem with 1.6 million likes, but the all-time most viewed YouTube video still goes to Justin Bieber’s Baby video with 782 million views. Regardless, Psy’s behind-the-scenes/making of video is hysterical. You get to see a glimpse into the hilarity that is the Gangnam Style phenomenon. Watch as Psy performs his song and dance routine while trying to keep a straight face.
Trend Themes
1. Record-breaking Youtube Videos - Disruptive innovation opportunity: Explore ways to create viral videos to break records and generate widespread attention.
2. Behind-the-scenes Content - Disruptive innovation opportunity: Develop behind-the-scenes content for popular videos or events to engage audiences and create additional value.
3. Quickly Spread Music Videos - Disruptive innovation opportunity: Identify strategies to quickly spread music videos and gain widespread popularity in a short period.
Industry Implications
1. Digital Entertainment - Disruptive innovation opportunity: Revolutionize the digital entertainment industry by creating new platforms or technologies that enable the rapid spread and engagement of videos.
2. Social Media Marketing - Disruptive innovation opportunity: Innovate social media marketing strategies to leverage the popularity of record-breaking videos and generate viral content for brands.
3. Online Video Streaming - Disruptive innovation opportunity: Enhance online video streaming platforms by offering exclusive behind-the-scenes content for popular videos to attract and engage users.
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