The Proof app, developed by marketing firm Zeus Jones, is a digital tasting game that involves players guessing what types of single malt whiskeys they're drinking and comparing their descriptions of the whiskeys with those of their friends.
Turning the act of whiskey tasting into a social game, the Proof app has a database of 250 different single malt whiskeys. You just enter the names of your participating friends and the whiskeys you are tasting. Then, each player creates a graph that describes his take on each drink's taste, such as its richness or smoothness. After the tasting is done, the players compare their graphs to see who correctly guessed the whiskeys and their descriptions, says PSFK.
The Proof app also includes a section called 'Scotch 101' that takes you on a virtual tour of the different regions in Scotland that produce whiskey and recommends which area's whiskeys to sample.
Why This Trend Is Growing
- Digital Tasting Games
- Disruptive innovation opportunity: Develop digital tasting games for other alcoholic beverages like wine or craft beer.
- Socializing Whiskey Tasting
- Disruptive innovation opportunity: Create social platforms or apps for people to compare and discuss their tasting experiences with different types of alcoholic beverages.
- Virtual Tasting Experiences
- Disruptive innovation opportunity: Build virtual reality or augmented reality platforms for users to explore and experience different types of alcoholic beverages without needing physical samples.
Industries Being Reshaped
- Marketing Technology
- Disruptive innovation opportunity: Develop marketing tools and platforms that gamify the tasting experience for alcoholic beverages, enhancing brand interaction and customer engagement.
- Hospitality and Entertainment
- Disruptive innovation opportunity: Integrate digital tasting games and social platforms into bars, restaurants, and entertainment venues to create interactive and engaging experiences for customers.
- Virtual Reality and Augmented Reality
- Disruptive innovation opportunity: Create virtual reality and augmented reality platforms specifically designed for immersive tasting experiences, enabling users to explore the flavors and origins of various alcoholic beverages.
