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Sustainable Amazon Rainforest Projects

Natura Beauty Brand and Dow Collaborate For Project Yba

— August 5, 2021 — Social Good
Dow, a materials company, and Natura, a cosmetic brand, collaborate for the Project Yba initiative. The project aims to balance the commercial growth of local communities with environmental protection in the Amazon rainforest, specifically in Brazil's Beru Branco region.

Established with the Peabiru Insitiitue and the Nature Conservancy, the project welcomes Natura as its first commercial collaborator. The brand will support the development of the local cooperative to provide bioactive products from Dow's preserved areas of the Amazon to the market. Sustainable and regenerative management is used to make this available. Once Natura is fully trained in the processes of the project, it is estimated that up to 150 local families will benefit from the initiative.

Image Credit: Project Yba
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