Natura Beauty Brand and Dow Collaborate For Project Yba
Elena Rahman — August 5, 2021 — Social Good
References: corporate.dow & cosmeticsbusiness
Dow, a materials company, and Natura, a cosmetic brand, collaborate for the Project Yba initiative. The project aims to balance the commercial growth of local communities with environmental protection in the Amazon rainforest, specifically in Brazil's Beru Branco region.
Established with the Peabiru Insitiitue and the Nature Conservancy, the project welcomes Natura as its first commercial collaborator. The brand will support the development of the local cooperative to provide bioactive products from Dow's preserved areas of the Amazon to the market. Sustainable and regenerative management is used to make this available. Once Natura is fully trained in the processes of the project, it is estimated that up to 150 local families will benefit from the initiative.
Image Credit: Project Yba
Established with the Peabiru Insitiitue and the Nature Conservancy, the project welcomes Natura as its first commercial collaborator. The brand will support the development of the local cooperative to provide bioactive products from Dow's preserved areas of the Amazon to the market. Sustainable and regenerative management is used to make this available. Once Natura is fully trained in the processes of the project, it is estimated that up to 150 local families will benefit from the initiative.
Image Credit: Project Yba
Trend Themes
1. Sustainable Rainforest Management - The collaboration between Dow and Natura showcases the need for sustainable and regenerative management practices in the Amazon rainforest, creating opportunities for companies to invest in eco-friendly practices.
2. Community-based Product Development - The focus on developing local cooperatives to provide bioactive products from preserved areas of the Amazon presents an opportunity for companies to invest in community-based product development, which can lead to more equitable economic growth.
3. Partnerships for Environmental Protection - The collaboration between Dow, Natura, the Peabiru Institute, and the Nature Conservancy highlights the importance of cross-industry partnerships to achieve environmental protection and sustainable development goals.
Industry Implications
1. Cosmetics - The partnership between Dow and Natura shows how the cosmetics industry can prioritize environmentally-conscious practices and invest in ethical and sustainable sourcing.
2. Materials - Dow's participation in Project Yba demonstrates how materials companies can contribute to environmental protection and the sustainable use of natural resources.
3. Non-profit and Environmental Organizations - The partnership between the Peabiru Institute and the Nature Conservancy with Dow and Natura highlights the role that non-profit and environmental organizations can play in creating cross-industry collaborations for environmental protection.
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