The Pro Aurum Christmas tree has been unveiled as an extraordinarily opulent holiday decoration that is made from an unlikely material that will dazzle onlookers with its shine and brilliance.
The tree was made in cooperation with the Austrian mint and is being labeled the most expensive tree in Europe because it is crafted with the use of 2,018 Vienna Philharmonic gold coins. The tree is topped with a 20-ounce Philharmonic coin set within a golden star that rounds the decoration off with the price tag of $2.7 million.
The Pro Aurum Christmas tree stands three meters high and has been assembled completely by hand to ensure the utmost attention to detail. The tree will be showcased at the Pro Aurum Munich gold house, but only until December 15.
Key Themes Behind This Trend
- Luxury Christmas Decorations
- The trend of creating extravagantly expensive Christmas decorations for the wealthy consumer market.
- Alternative Materials
- Experimenting with unusual materials such as gold coins to create unique and eye-catching holiday decorations.
- Handmade Creations
- The rise of the artisanal trend and handmade products in the luxury Christmas decor market.
Where This Applies
- Luxury Goods
- The luxury goods industry can capitalize on the trend of creating expensive holiday decorations for wealthy consumers.
- Art and Handicrafts
- The art and handicrafts industry can take advantage of the rising popularity of handmade holiday decorations.
- Precious Metals and Mining
- The precious metals and mining industry can explore innovative ways to utilize gold and other metals in the production of holiday decorations.
