The RedMart private label products look to provide a quality product compared to the major brands, so the branding effort put in place with them helps to reinforce this. Developed by Love Mondays, the RedMart branding features a wide array of chromatically hand-drawn illustrations that give life and personality to the grocery products. The products are sold through the RedMart online shop and includes everything ranging from food products, to household cleaners.
The branding for the RedMart private label products are all focused on a red dot, as Singapore is often referred to as such because of how small the country is. The RedMart branding balances the line between premium and low-cost to offer consumers a product that's packaged with modern design tastes in mind.