Flyers have a tendency to be the kinds of things that you throw away after a certain period of time, but in order to promote its new premium print flyers, MOO invited an artist to turn throwaway flyers into keepsake items.
The flyers created by Supermundane artist Mr Rob Lowe will be produced as 600 pieces of limited edition art, with each flyer signed and numbered. The six different flyer designs will be handed out to people and they're extra special to receive, since they feature phrases like "I think you're awesome" or "I think you're incredible," drawing off of Supermundane's "I think you're wonderful." Through MOO's social media accounts, a special one-of-a-kind seventh flyer design will also be given out to encourage a few more smiles.
What's Driving This Trend
- Limited Edition Art Flyers
- Creating limited edition art flyers can disrupt the traditional disposable nature of flyers and elevate their perceived value.
- Positive Phrase Inclusion
- Incorporating uplifting phrases in flyers can disrupt the standard promotional messaging and create a more memorable and emotional connection with recipients.
- Interactive Flyer Distribution
- Implementing interactive approaches such as social media giveaways for flyers can disrupt traditional distribution methods and increase engagement.
Who This Affects Most
- Printing and Graphic Design
- The printing and graphic design industry can explore creative ways to elevate the value and impact of printed materials like flyers through limited edition art and positive messaging.
- Marketing and Advertising
- Marketing and advertising professionals can tap into the power of emotional connections by incorporating uplifting phrases in promotional materials like flyers to create a lasting impression.
- Social Media and Digital Marketing
- Social media and digital marketing practitioners can leverage interactive distribution methods, such as social media giveaways, to increase campaign reach and engagement with flyers.
