Pringles Scorchin' is the Brand's First Dedicated Spicy Lineup
Laura McQuarrie — November 10, 2020 — Lifestyle
References: Facebook & prnewswire
Snackers who can't get enough spicy flavors will be able to dive into three new flavors from the Pringles Scorchin' collection, which puts a spicy twist on classic Pringles flavors like Cheddar, BBQ and Chili & Lime. While the spicy new Pringles Scorchin' Cheddar flavor is said to have an extra peppery kick, the Scorchin' BBQ variety combines flavors that are sweet and smoky with cayenne pepper. Rounding out the new lineup, there's also the Pringles Scorchin' Chili & Lime crisps, which are tangy and balance chili pepper with zesty citrus flavors. With these spicy crisps, Pringles set out to create bold flavors that build over time.
As Gareth Maguire, senior director of marketing for Pringles, describes: "We've launched spicy flavors in the past, but Pringles Scorchin' is our first dedicated collection."
Image Credit: Kellogg Company
As Gareth Maguire, senior director of marketing for Pringles, describes: "We've launched spicy flavors in the past, but Pringles Scorchin' is our first dedicated collection."
Image Credit: Kellogg Company
Trend Themes
1. Spicy Flavor Innovation - The Pringles Scorchin' collection introduces a new lineup of spicy flavors, offering an opportunity for other snack brands to explore and innovate within the spicy flavor market.
2. Bold and Tangy Combinations - The Pringles Scorchin' Chili & Lime crisps showcase a unique blend of tangy citrus and chili pepper, inspiring other snack brands to experiment with bold and tangy flavor combinations.
3. Building Intensity Over Time - Pringles Scorchin' aims to create flavors that build over time, presenting an opportunity for other snack brands to explore the concept of flavor progression and intensity in their products.
Industry Implications
1. Snack Food Industry - The introduction of the Pringles Scorchin' collection within the snack food industry highlights the potential for spicy flavor innovations and the growing demand for bold and unique taste experiences.
2. Spicy Snack Market - The Pringles Scorchin' collection taps into the spicy snack market, indicating a potential growth opportunity for other companies looking to cater to consumers seeking spicy flavor profiles.
3. Flavor Development and Enhancement - The creation of the Pringles Scorchin' collection opens opportunities for flavor developers and enhancers to explore bolder and more intense taste profiles in various food and beverage industries.
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