The Prime Bars are being debuted by the brand this month to offer consumers a meaty, satisfying snack to enjoy when looking for a savory alternative to the many sweet alternatives on the market.
The bars are characterized by their 100% beef recipe, which is made using beef that's bred and grass-fed in Britain to put a focus on high-quality local ingredients. The snacks feature a suggested retail price of £2 and come in three flavor options including Smoky BBQ, Sweet & Spicy and Fruity & Flavorsome.
The Prime Bars were explained further by Co-Founder Freddie Gore Browne who said, "We’ve admired from afar the success of dynamic food movements such as vegan & vegetarian but also recognise that for every commendable food vision there is an equally compelling flip side discussion. From our perspective we believe passionately that we’re lending our voice to the oldest food trend on the planet (paleo), whose diet focuses on simply consuming just the right balance of prime quality meat, vegetables and fruit.”