In honor of Pride, the premium spirit brand Crystal Head Vodka debuted a limited-edition PRIDE BOTTLE that celebrates diversity and equality. Made with translucent glass that features the color of the rainbow, the PRIDE BOTTLE maintains the brand's iconic skull shape. The inspiration for this exquisite bottle comes from the use of color, which the brand states "plays a vital role in the world we live in," and is "often used as a powerful communication tool and a form of expression."
The limited-edition Crystal Head Vodka PRIDE BOTTLE will be available in select U.S. markets, Canada and Europe from May to July 2020. It's available to purchase in a 750 mL format with a suggested retail price of $49.99 USD.
Image Credit: Crystal Head Vodka
Why This Trend Is Growing
- Inclusive Packaging
- Opportunity to develop packaging designs that celebrate diversity and equality.
- Limited-edition Collaborations
- Chance for brands to create exclusive products that cater to specific events or causes.
- Symbolic Branding
- Potential to incorporate symbolism and meaning into product designs for enhanced storytelling.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for alcohol brands to create limited-edition bottles that align with specific movements or celebrations.
- Packaging
- Chance for packaging companies to develop designs that reflect inclusivity and diversity for brands.
- Marketing and Advertising
- Potential to create campaigns that emphasize the symbolism and meaning behind a product to connect with consumers.
