The Jack's Abby Pride and Parquet Hoppy Lager is Limited-Edition
Michael Hemsworth — October 27, 2021 — Marketing
References: instagram & coolmaterial
The Jack's Abby Pride and Parquet Hoppy Lager has been unveiled in celebration of the NBA's 75th anniversary to provide avid fans with a way to mark the occasion with a refreshing libation. The limited-edition beer is the official craft beer of the Boston Celtics and has been covered in a special new label that incorporates both the team's logo along with the NBA logo to boot. The beer is being made available across New England for a short time only where consumers can pick up a four-pack of 16-ounce cans.
Jack's Abby Senior Director of Marketing Rob Day spoke on the new Jack's Abby Pride and Parquet Hoppy Lager can saying, "The NBA will be celebrating 75 years this season and the Celtics are one of the two original teams to keep their name and city for that entire history. That’s an incredible accomplishment and something to be proud of. We wanted to punctuate this moment with a commemorative, limited edition can that reflects the heritage and pride of the Celtics over 75 years and gives our fans something special.”
Jack's Abby Senior Director of Marketing Rob Day spoke on the new Jack's Abby Pride and Parquet Hoppy Lager can saying, "The NBA will be celebrating 75 years this season and the Celtics are one of the two original teams to keep their name and city for that entire history. That’s an incredible accomplishment and something to be proud of. We wanted to punctuate this moment with a commemorative, limited edition can that reflects the heritage and pride of the Celtics over 75 years and gives our fans something special.”
Trend Themes
1. Limited-edition Craft Beer - Creating limited-edition craft beers for events and celebrations can attract a niche market with a higher willingness to pay.
2. Sports Event Beverages - Manufacturing event-specific beverage offerings can boost sales and promote excitement during sporting events.
3. Special Label Collaborations - Designing special labels that incorporate multiple logos can capitalize on the brand recognition of multiple partners.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on celebratory and event marketing opportunities by partnering with sports teams or cultural milestones.
2. Beverage Industry - Manufacturers in the beverage industry can pursue collaborative offerings with event organizers to create exclusive and limited-edition beverages.
3. Sports Merchandise Industry - Sports merchandise companies can expand their offerings beyond clothing and accessories by collaborating on limited-edition and commemorative beverage products.
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