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Pretzel Bun Breakfast Sandwiches

The Pretz Mex Egg Sandwich Boasts Fresh Eggs and Spicy Guacamole

— July 3, 2017 — Lifestyle
With so many QSR chains offering breakfast sandwiches, Bruegger’s Bagels is attempting to stand out from the crowd with its new Pretz Mex Egg Sandwich. By combining its signature Pretzel Bagel with Mexican-inspired ingredients, the sandwich offers consumers something beyond the standard duo of eggs and bacon.

The Pretz Mex Egg Sandwich is a limited-edition breakfast dish that is made with the chain's salty Pretzel Bagel. The bagel is then topped with a fresh-cracked egg, Swiss cheese, peppered bacon and a serving of spicy guacamole. The new sandwich is meant to serve as a summery morning meal option that can be enjoyed in the store or one the go. To complete the meal, Bruegger’s Bagels is also offering a tropical Coconut Coffee drink that can be enjoyed hot or over ice.
Trend Themes
1. QSR Breakfast Sandwiches - Opportunity to innovate and differentiate breakfast sandwiches offered by QSR chains by incorporating unique flavors and ingredients.
2. Mexican-inspired Fusion Cuisine - Potential for disruptive innovation by combining traditional Mexican ingredients with other cuisines to create unique and flavorful dishes.
3. Limited-edition Menu Items - Opportunity to attract customers and create excitement through the introduction of limited-time menu items that offer unique flavors and experiences.
Industry Implications
1. Quick-service Restaurants (QSR) - Disruptive innovation in breakfast sandwich offerings can help QSR chains capture a larger share of the breakfast market and differentiate themselves from competitors.
2. Food and Beverage - Fusion cuisine presents disruptive innovation opportunities for food and beverage companies to create unique and trendy products that cater to changing consumer preferences.
3. Restaurant Industry - Introduction of limited-edition menu items can help restaurants attract new customers, create buzz, and drive sales by offering exclusive and time-limited dining experiences.
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