The Manaaki preserves and condiments packaging is intended to communicate the handmade nature of the goods to the consumer as well as draw on the creative work of the Māori people and culture.
Including such varieties of goods as Kawa Kawa Jelly and Horopito & Lemon sauce, the Manaaki products are wholesomely crafted and packaged to deliver exceptional offerings to consumers.
The branding and packaging for the Manaaki condiments and preserves is the design work of the Coats Design creative agency and creates a story using the traditions behind the very products within. The Manaaki brand was developed by Omaka Marae as a social enterprise and creates products using the original ingredients and recipes that are in line with traditional methods used by the Māori people.
Key Themes Behind This Trend
- Handmade Packaging
- There is an opportunity for businesses to create packaging that communicates the handmade nature of their goods to consumers.
- Cultural Influence in Branding
- Incorporating cultural elements into branding can create a compelling story behind the products, appealing to consumers.
- Social Enterprise
- Establishing a social enterprise can allow businesses to create products that align with traditional methods and ingredients, catering to a growing consumer demand for ethically-produced goods.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore creating packaging that highlights the handmade nature of their products.
- Design and Creative Agencies
- Design and creative agencies can collaborate with brands to incorporate cultural elements into their packaging, creating a unique and compelling brand story.
- Social Enterprise
- More businesses can establish social enterprises to offer products that are made using traditional methods and ingredients, meeting the demand for ethically-produced goods.
