Preply Focuses Language Lessons on Young Professionals
Justin Lam — July 25, 2018 — Tech
References: preply & venturebeat
When it comes to online language tutoring tool users have a variety of choices, but Preply is the first to focus specifically on teaching young professionals how to conduct business in several different languages. This focus really distinguishes Preply from its competition as it focuses on business interactions and phrases rather than target conversational skills of the kind associated with vacations. Some of the language tutors offered on the service include English, Portuguese, French, Arabic, Spanish, German, Chinese, Russian, and many more.
According to Peply CEO and co-founder Kiril Gibai, "One of our goals is to create an egalitarian online learning environment by connecting learners and tutors from all around the world." This reliance on international tutors ensures that students are able to receive accurate lessons while also learning nuances to the language that cannot be taught by non-native speakers.
According to Peply CEO and co-founder Kiril Gibai, "One of our goals is to create an egalitarian online learning environment by connecting learners and tutors from all around the world." This reliance on international tutors ensures that students are able to receive accurate lessons while also learning nuances to the language that cannot be taught by non-native speakers.
Trend Themes
1. Business-focused Language Learning - The trend of online language platforms focusing specifically on teaching business interactions and phrases to young professionals presents an opportunity for disruptive innovation in the education industry.
2. Egalitarian Online Learning Environment - The trend of connecting learners and tutors from all around the world on online language tutoring platforms creates the opportunity for disruptive innovation in the technology industry, specifically in the field of online education.
3. Learning Nuances From Native Speakers - The trend of relying on international tutors to teach language nuances and cultural understanding presents disruptive innovation opportunities in the language learning industry, particularly for platforms that prioritize authentic language instruction.
Industry Implications
1. Online Language Learning - The online language learning industry can capitalize on the trend of focusing on business interactions and phrases to attract young professionals seeking to enhance their language skills for international business opportunities.
2. Online Education - The online education industry can leverage the trend of creating an egalitarian learning environment by connecting learners and tutors worldwide, creating disruptive opportunities that break down traditional educational barriers.
3. Language Tutoring Platforms - Language tutoring platforms have the potential to innovate by embracing the trend of employing international tutors who can teach language nuances and provide authentic cultural understanding to learners.
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