SiriusXM is making its Premium Streaming plan accessible to everyone for the next six weeks in response to COVID-19. The Premium Streaming plan will be able to entertain consumers who are now stuck at home in order to slow the spread of the virus. Typically the service costs $13 a month, and the company is hoping more people will stick with it after the free trial period is over.
The Premium Streaming platform contains hundreds of unique channels, including talk and music channels, which are accessible through the SiriusXM app and website. Users will also be able to access channels dedicated to famous artists including Dave Mathew Band, Billy Joel and more.
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Why This Trend Is Growing
- Access to Premium Services
- Disruptive innovation opportunities for subscription-based businesses to offer free access to premium services to increase customer engagement during COVID-19.
- Streaming Services
- Disruptive innovation opportunities for streaming services to provide a range of unique channels and captivating content to attract and retain customers.
- Entertainment Apps
- Disruptive innovation opportunities for entertainment apps to offer free trials of their premium plans to attract new users and increase usage in the current climate.
Industries Being Reshaped
- Media
- Disruptive innovation opportunities for the media industry by providing free access to their premium content to retain current subscribers and attract new users to boost engagement during COVID-19.
- Telecom
- Disruptive innovation opportunities for the telecom industry to offer free access to premium streaming services to increase customer loyalty during COVID-19 while also promoting the use of their data plans.
- Music
- Disruptive innovation opportunities for the music industry to provide exclusive channels highlighting various artists' music to listeners while also increasing market reach and user engagement.
