Fever-Tree is adding to the number of premium mixers it offers with three all-new ginger expressions: Smoky Ginger Ale, Spiced Orange Ginger Ale and Refreshingly Light Ginger Ale. These cocktail mixers are said to be able to complement all kinds of spirits, liqueurs and vermouths. Fever-Tree crafted these new ginger expressions with its three signature gingers, sourced from the Ivory Coast, Nigeria and Cochin, India.
While the Fever-Tree Smoky Ginger Ale boasts subtle notes of citrus and smoked applewood, thanks to PureSmoke technology, the Spiced Orange Ginger Ale integrates cold-pressed South African clementines and Sri Lankan steam-distilled cinnamon. These new offerings are powered by naturally sourced ingredients and no artificial sweeteners.
Fever-Tree's Refreshingly Light Ginger Ale offers a new twist on the brand's Premium Ginger Ale with a 47% reduction in calories.
What's Driving This Trend
- Premium Mixers
- Disruptive innovation opportunity: Develop premium mixers with unique flavors and natural ingredients to cater to the growing demand for craft cocktails.
- Flavored Ginger Ale
- Disruptive innovation opportunity: Create flavored ginger ale variants using unusual ingredients and innovative technologies to offer consumers unique taste experiences.
- Low-calorie Mixers
- Disruptive innovation opportunity: Develop low-calorie mixer options that provide the same taste experience and versatility as traditional mixers, catering to health-conscious consumers.
Who This Affects Most
- Beverage Manufacturing
- Disruptive innovation opportunity: Explore new flavor combinations and natural ingredient sourcing techniques to create innovative beverage products that resonate with consumers.
- Craft Cocktail Bars
- Disruptive innovation opportunity: Offer unique and premium mixer options to enhance the craft cocktail experience and differentiate from competitors.
- Health and Wellness
- Disruptive innovation opportunity: Develop low-calorie mixer alternatives that align with the growing demand for healthier food and beverage options.
