A certain level of disconnection can sometimes exist between a product and the consumer, which is something that the branding for Kava Premium Coffee looks to help combat against.
Designed by Ewelina Gąska, the branding for Kava Premium Coffee focuses on the coffee plant that bears the beans that are packaged within each bag. This helps to correlate the origin, growth and process that takes place to the final product that is purchased.
Prepackaged foods are quickly becoming one of the most common ways for consumers to obtain their favorite natural items in a quick, convenient way that won't spoil within a short period of time. The disconnect that can be created between the prepackaged variety and the original item in its natural state is being offset with new, vibrant packaging that helps to remind consumers of the origin.
Key Themes Behind This Trend
- Origin-focused Packaging
- Branding and packaging that highlights the origin and growth of the product to combat disconnection with consumers.
- Correlating Process with Final Product
- Focusing on the journey from origin to final product to create a stronger connection with consumers through branding and packaging.
- Vibrant Packaging Reminders
- Using vibrant packaging to remind consumers of the natural state and origin of the prepackaged product.
Where This Applies
- Food Packaging
- Opportunity to develop innovative packaging solutions that emphasize the origin and growth process of food products.
- Coffee Industry
- Creating disruptive innovations in branding and packaging to enhance the connection between coffee origin and the final product.
- Sustainable Packaging
- Exploring sustainable packaging options that highlight the natural state and origin of prepackaged products to reduce disconnection with consumers.
