American soccer fans have had trouble staying abreast of developments in the English Premier League in the past, but those hooligans on the western side of the Atlantic will now have the opportunity to be just as engaged as their European counterparts thanks to the new 'Premier League Pass' package. NBC Sports, the official carrier of the England's top soccer organization (arguably the most competitive league in the world), has announced that it will offer 130 games both live and on demand through the streaming package.
In the past, American viewers have been limited to watching the few Premier League games shown on NBC each week, meaning that they missed the majority of league action. With Premier League Pass, those viewers will not only get the chance to see far more games, but they can also overcome the time difference by viewing them on demand at their leisure.
What's Driving This Trend
- On-demand Sports Packages
- As traditional television viewing continues to decline, opportunities exist for companies to offer on-demand sports packages that cater to the needs of fans.
- Streaming Sports
- The rise of streaming platforms and the success of NBC Sports' Premier League Pass highlights the potential for more sports leagues and broadcasters to offer direct-to-consumer streaming services.
- Globalizing Sports
- The increasing availability of global sports packages can help to create more engaged fan communities outside of the regions where the sports are traditionally played.
Who This Affects Most
- Sports Broadcasting
- As the landscape for sports broadcasting continues to shift, innovative companies and broadcasters can capitalize on offering new packages that cater to changing viewing habits.
- Streaming Services
- As traditional cable subscriptions decline, companies that offer streaming services can stand out by offering niche sports packages such as the Premier League Pass.
- Sports Leagues
- Sports leagues that offer direct-to-consumer streaming packages can tap into new revenue streams and more rapidly grow their fanbases outside of traditional markets.
