The collaboration t-shirts between Prada and M/M Paris will probably interest those who have a passion for typography.
'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing.
There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand.
Check out the alphabet above.
Implications - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of light eccentricity and street art, businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand.
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Fashionable Schoolgirl Faces
Online Fashiontography Exhibits
Funky Feminine Fashion
Unexplainable at Prada