As digital gaming sales continue to rise, physical retailer Gamestop has implemented the 'Power Pass' as a new strategy to boost its in-store sales.
The Power Pass Subscription model enables gamers to rent an unlimited amount of video games, over a six month period. The promotion costs users $60 for a six month subscription, the same cost of the average newly released video game. Through this model, dedicated fans can experiment with new genres and brands, without making a huge monetary commitment. Through the subscription service, users can play "classic titles and the latest hits," swapping out and renting new games as frequently as one likes.
Those interested in signing up for the Power Pass Subscription have until November 19th to do so.