Breakage-Minimizing Haircare

The Power Greens Moringa & Avocado Reconstructor Strengthens Hair

Popular in the curly-hair community, the Shea Moisture Moringa and Avocado Power Greens Reconstructor is the ultimate solution for frizzy, untamable hair. As the name suggests, this powerful hair product is more than just a conditioner, but not as thick as a hair mask, landing on an easy-to-use reparative cream.

The Shea Moisture Moringa and Avocado Power Greens Reconstructor is made using fair trade shea butter alongside Avocado, Kale, Matcha, and Green Algae. All the products are sourced naturally and sustainably sourced, appealing to the environmentally-conscious consumer. In addition, this hair reconstructor has been certified by PETA to be cruelty-free.

To use the Shea Moisture Moringa and Avocado Power Greens Reconstructor, apply to damp hair and leave on.

Eco-friendly Haircare
The use of sustainably sourced ingredients and cruelty-free certification offers disruptive innovation opportunities for green haircare products.
Multifunctional Hair Products
The popularity of the Shea Moisture Moringa and Avocado Power Greens Reconstructor highlights the opportunity for innovative hair products that function as both a conditioner and mask.
Natural Haircare
The use of natural ingredients such as avocado, kale, and matcha presents innovation opportunities for products focused on health and wellness.

Sectors Adopting This

Beauty and Personal Care
Sustainability, eco-friendliness, and natural, cruelty-free ingredients present opportunities for haircare companies to differentiate themselves and appeal to the environmentally-conscious consumer.
Health and Wellness
Natural ingredients like moringa, avocado, kale, matcha, and green algae can be leveraged by health and wellness companies to create innovative hair products that promote overall health and wellbeing.
Retail
The rise in popularity of multifunctional hair products presents opportunities for retailers to differentiate themselves by offering a wider variety of innovative haircare products.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 37%
Freshness 9%