Footloose Finger Food Ads

Potato Thins Encourages People to Live a Handsfree Lifestyle

According to this Potato Thins 'Handsfree' commercial, these crispy chip alternatives are so delightfully delicious that those who taste them will never want to do anything else with their hands ever again.

Instead of taking a break from eating the snacks, the guy in the commercial does different activities with his feet alone. From typing on his computer at work to mixing beats as a DJ, the guy has become a master at using his feet for everything just so he can keep eating the tasty treats in his hands. He doesn't even take a break when it come to seducing the ladies.

Funny and memorable, the Potato Thins 'Handsfree' commercial portrays eating snacks as a badass sport that takes crazy skill and natural talent.

Handsfree Eating
Opportunity for innovative food companies to create handsfree snack options for consumers.
Feet-focused Activities
Opportunity for businesses to develop products or services that enable people to use their feet for various activities.
Snack as a Sport
Opportunity for marketing campaigns to position snacking as a skillful and exciting activity.

Sectors Adopting This

Food and Beverage
Opportunity for food and beverage companies to create new handsfree snack options and capitalize on the trend.
Technology
Opportunity for technology companies to develop innovative products that enable feet-focused activities.
Advertising and Marketing
Opportunity for advertising and marketing agencies to create engaging campaigns that position snacking as a thrilling sport.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 83%
Freshness 8%