Microwaveable Potato Skins

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Farmwise's Veggie Skins are Packed with Cauliflower & Broccoli

— September 4, 2019 — Lifestyle
Farmwise is now venturing into the creation of frozen appetizers with a better-for-you twist, introducing consumers to options like Veggie Skins, a healthier take on classic potato skins that are packed with cheese and vegetables. The allergy-friendly appetizers are free from top allergens (eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans) and can easily be prepared in the microwave.

Both varieties, Veggie Skins Cheese & Broccoli and Veggie Skins Cheese & Cauliflower, help to share five grams of protein per serving and offer a gluten-free way to start a meal or enhance it with a healthy side dish.

These new products add to Farmwise's innovative portfolio of vegetable-rich frozen foods like Cauliflower, Beans & Onion Veggie Rings, Chicken Veggie Nuggets and Veggie Fries.

Trend Themes

  1. Healthy Frozen Appetizers — Creating frozen appetizers with healthier ingredients, free from common allergens and with added nutrients.
  2. Veggies as Snacks — Innovatively using vegetables in snack forms, to provide consumers with new ways of getting essential nutrients.
  3. Microwaveable Veggie Dishes — Creating microwaveable dishes that are not only quick to prepare but also contain essential nutrients, to tap into the growing demand for convenience foods.

Industry Implications

  1. Frozen Food Industry — Looking at affordable ways of incorporating healthier ingredients and added nutrients into frozen snacks and appetizers to cater to health-conscious consumers.
  2. Vegetable Industry — Partnering with snack and appetizer manufacturers to increase the production of value-added vegetable products that cater to increasing demand for healthier snack options.
  3. Convenience Food Industry — Creating innovative microwaveable vegetable dishes that can be prepared quickly, with nutrients and low allergens as a disruptive way of tapping into the convenience food market.
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