The pop-up McDonald's restaurant in Sydney, Australia, shows the world that the fast food chain is constantly looking for ways to delight its customers. In this case, it creates what can only be deemed as a modern art installation in order to promote a few new items on its menu. The pop-up McDonald's restaurant takes on the form of a classic kid's lunch box complete with a bright red exterior and yellow handle.
Concieved and created by ad agency DDB Sydney, the pop-up McDonald's restaurant is set to tour around Australia. In addition to Sydney, it will hit the major cities of Perth, Adelaide and Mebourne. When opened for business, the pop-up McDonald's restaurant provides a fresh perspective that is complete with a lot of greenery.
The Pop-Up McDonald's in Sydney is Part Art Installation
Meghan Young — October 27, 2014 — Marketing
References: campaignbrief & neatorama