With over 55 million photos posted to Instagram per day, this infographic from 'Seen' breaks down some of the most popular Instagram users per category.
These influential Instagram users have garnered thousands of followers and continue to incite action and inspire with each post. 'Seen' divides the infographic into four categories: travel, fitness, food and home/DIY. The popular Instagram users range from yogis to foodies and do-it-yourselfers, all obsessed with sharing the world around them.
Although it's not easy for an individual or brand to become so popular overnight, 'Seen' shares some tips that can help to grow a following on this social platform. Creating interesting, engaging and relevant content is paramount and for each category 'Seen' even includes some of the most used hashtags to help get even more eyes on your Instagram photos.
What's Driving This Trend
- Instagram Influencers
- Opportunity to partner with influential Instagram users to promote products or services.
- Content Marketing on Instagram
- Opportunity to create engaging and relevant content on Instagram to attract a larger audience.
- Hashtag Optimization
- Opportunity to use popular hashtags strategically to increase visibility and reach on Instagram.
Who This Affects Most
- Social Media Marketing
- Disruptive innovation opportunity for businesses to leverage the influence of Instagram influencers for product promotions.
- Digital Advertising
- Opportunity for brands to incorporate Instagram content marketing strategies into their digital advertising campaigns.
- Audience Engagement Tools
- Disruptive innovation opportunity to develop platforms or tools that optimize hashtag usage and facilitate engagement on Instagram.
