As more consumers opt for plant-based proteins due to my dietary restrictions and lifestyle choices — among other concerns, Nestlé is leveraging this growing market with the introduction of a new plant-based tuna alternative. Made using pea protein and wheat gluten, the new vegan-approved offering will be available at the end of August under the brand's Garden Gourmet brand in Switzerland. The new faux tuna offering will appeal to consumers looking to reduce their consumption of animal protein and also serves as a healthier alternative to red meat.
The new plant-based tuna alternative follows the brand's launch of vegan burger patties, plant-based mince, vegan meatballs, plant-powered cold cuts, and vegan chicken nuggets and fillets, all of which have been widely popular.
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