Kallø, the organic stocks and rice cake brand owned by Wessanen UK, recently expanded its portfolio with the addition of two new plant-based stock flavors. The new range now includes the Organic Umami and the Organic Sriracha, two "on-trend flavors" that fit with the brand's expanding demographic.
The vegan-friendly organic stock cubes will be available in Tesco, Sainsburry, and Waitrose and follows the brand's expansion to vegan and flexitarian consumers. To promote the launch, Kallø extended its partnership with plant-based vegan influencers, BOSH!.
The new Organic Umani and Organic Sriracha variants will "add a burst of natural, flavor-packed taste to homecooked dishes." Moreover, the new offerings will appeal to free-from consumers as the products are formulated without the use of added artificial preservatives, colorings, or flavorings.
Image Credit: Kallø
Key Themes Behind This Trend
- Plant-based Stocks
- Opportunity for disrupting the traditional meat-based stock market with innovative plant-based alternatives.
- Organic Flavors
- Creating unique and organic flavor profiles to cater to the growing demand for natural and health-conscious products.
- Free-from Products
- Meeting the needs of consumers seeking products without artificial additives or allergens, opening up new opportunities for innovative food options.
Where This Applies
- Food and Beverage
- Exploring new flavors and ingredients to cater to the changing dietary preferences and wellness trends in the market.
- Retail
- Creating partnerships with plant-based influencers and expanding distribution channels to reach a wider range of consumers.
- Health and Wellness
- Responding to the increasing demand for organic, vegan-friendly, and free-from options in the food industry.
