Oxo Aromatic Asian Stock Pots Supports a Range of Recipes
Michael Hemsworth — August 12, 2023 — Lifestyle
Crafting flavorful Asian cuisine from home is about to get even easier thanks to the Oxo Aromatic Asian Stock Pots that prioritize convenience and high-quality taste.
The product is meant to ease concerns surrounding authentic flavor and timing amongst time-poor consumers who still want to craft a flavorful meal from the comfort of home midweek. The product features the flavors of lemongrass, ginger and chili to support a range of East Asian cooking endeavors with a single seasoning solution. The stock is arriving now at Asda locations in the UK with additional retail rollouts slated to take place later this year.
Marketing Controller for Oxo at Premier Foods Michelle Audette spoke on the Oxo Aromatic Asian Stock Pots saying, "There are currently 1.2 billion stock occasions per year and based on consumer feedback, we know there is a demand for products that deliver East Asian flavours. The new stock pot addition to the Oxo range delivers convenience on time while packing the meal with authentic flavour.”
The product is meant to ease concerns surrounding authentic flavor and timing amongst time-poor consumers who still want to craft a flavorful meal from the comfort of home midweek. The product features the flavors of lemongrass, ginger and chili to support a range of East Asian cooking endeavors with a single seasoning solution. The stock is arriving now at Asda locations in the UK with additional retail rollouts slated to take place later this year.
Marketing Controller for Oxo at Premier Foods Michelle Audette spoke on the Oxo Aromatic Asian Stock Pots saying, "There are currently 1.2 billion stock occasions per year and based on consumer feedback, we know there is a demand for products that deliver East Asian flavours. The new stock pot addition to the Oxo range delivers convenience on time while packing the meal with authentic flavour.”
Trend Themes
1. Convenient Asian Cooking - The Oxo Aromatic Asian Stock Pots prioritize convenience and high-quality taste for time-poor consumers who want to craft flavorful Asian cuisine at home midweek.
2. Authentic Flavor Solutions - The Oxo Aromatic Asian Stock Pots provide a single seasoning solution with the flavors of lemongrass, ginger, and chili for a range of East Asian cooking endeavors.
3. Expansion of Stock Offerings - Oxo is expanding its stock range with the launch of the Oxo Aromatic Asian Stock Pots, which are arriving in Asda locations in the UK and will have additional retail rollouts later this year.
Industry Implications
1. Food and Beverage - The Oxo Aromatic Asian Stock Pots cater to the food and beverage industry by offering a convenient and flavorful solution for consumers looking to cook authentic Asian cuisine at home.
2. Retail - The Oxo Aromatic Asian Stock Pots open up opportunities for the retail industry by providing a new product to stock on shelves and attract customers interested in enhancing their cooking with authentic Asian flavors.
3. Consumer Goods - The launch of the Oxo Aromatic Asian Stock Pots presents a disruptive innovation opportunity for the consumer goods industry, as it offers a convenient and flavorful solution to meet the demand for East Asian flavors in the market.
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