Goldfish Crackers recently joined forces with OLD Bay to create a delicious, limited-edition summer snack -- the OLD BAY Seasoned Goldfish. The new offering combines the iconic seafood seasoning with the beloved fish-shaped cracker. The new product was inspired when Goldfish discovered fans have long-been sprinkling the beloved OLD BAY's spice of 18 herbs and spices on its crackers.
“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, Chief Marketing Officer of Campbells Snacks. “OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor in a fun on their beloved fish-shaped cracker, just in time for summer.”
For a suggested retail price of $2.79 per 6.6oz bag, the limited-time flavor is available now where Goldfish are sold.
Key Themes Behind This Trend
- Flavor-infused Snacks
- There is an opportunity to create more limited-edition, flavor-infused snacks that combine two beloved brands or tastes.
- Customizable Snacks
- There is an opportunity to create snack products that can be customized with unique flavor combinations, giving consumers the ability to mix and match their favorite flavors.
- Herb and Spice-based Snacks
- There is an opportunity to create a new line of herb and spice-based snacks that cater to consumers' love for bold and unique flavors.
Where This Applies
- Snack Food Industry
- Snack food companies can capitalize on the trend of unique flavor combinations to create more customized snacks that consumers will love.
- Spice Industry
- Spice companies can partner with snack food companies to create signature blends that can be used to flavor snacks, opening up new revenue streams.
- Retail Industry
- Retailers can take advantage of the popularity of limited-time flavors to partner with snack food companies and create exclusive product lines for their stores.
