Convenient vegan foods have become essential for many consumers, so brands like The White Rabbit Pizza Co are supporting this demand with new options like these plant-based pizzas. The vegan pizzas are being launched at Holland & Barrett stores in the UK and come as the brand's foray into the frozen foods section after success in the chilled section.
The pizzas come in The Vegan Gardener and The Smokin Vegan options, which are both made with high-quality ingredients that are dairy-free and gluten-free to boot.
Co-Founder of The White Rabbit Pizza Co Nick Croft-Simon spoke on the new plant-based pizzas saying, "This is an incredibly exciting time for The White Rabbit and our venture into frozen with Holland & Barrett feels like a natural step in our journey, bringing a premium artisan alternative offer to the category, whilst increasing brand penetration. It also totally makes sense to offer our consumers options that help to reduce food waste with longer shelf life that doesn’t compromise on quality and taste”.