A rise in healthy, plant-based eating has inspired the creation of many innovative food and beverage products, including everything from nut-bases "cheeses" to entirely plant-based dairy beverages. While these kinds of products are undoubtedly appealing to many vegetarian and vegan consumers who are seeking inventive alternatives, many of these new items are specifically targeting flexitarians.
GreenSpace recently introduced Riot Eats as an all-new plant-based dairy brand that will be entering the market with its own take on butter, spreads and plant-based cheeses in organic mozzarella and cheddar-style shreds. These products are set to appeal to consumers who are looking to try something new, particularly as the brand is aiming to align itself with "fooditarians." As defined by Riot Eats, a fooditarian is someone who eats with intention, cares about food quality and the effect that it has on their body and is willing to explore new food choices.
What's Driving This Trend
- Rise in Plant-based Eating
- Opportunity for innovative plant-based dairy products like Riot Eats' cheese-style shreds for flexitarians seeking inventive alternatives.
- Targeting Flexitarians
- Market demand for plant-based dairy products aimed at flexitarians, creating opportunities for brands like Riot Eats to offer new and exciting options.
- Appeal of Fooditarians
- Catering to fooditarians who prioritize food quality and intentional eating, Riot Eats' plant-based cheese-style shreds tap into a growing consumer segment.
Who This Affects Most
- Healthy Food and Beverage
- Opportunity for brands to create innovative, plant-based food and beverage products to meet the rising demand for healthier eating choices.
- Plant-based Dairy
- Plant-based dairy brands like Riot Eats can disrupt the traditional dairy industry by offering alternatives that cater to flexitarians and health-conscious consumers.
- Alternative Food Choices
- Increasing consumer interest in exploring new and alternative food options creates opportunities for brands like Riot Eats to introduce innovative plant-based products.
