DEUX is a new line of functional, plant-based cookie dough from Deux Foods that's enriched with immune-boosting vitamins, collagen and protein. As well as offering a vegan-friendly alternative to regular cookie dough, DEUX offers a more mindful way for people to indulge. Scout Brisson, co-founder of DEUX, says: "With the uncertain times that we’re living in now, people are craving comfort and health, and often those are at odds. We launched DEUX to not only fill a gap in the market, but to also bring joy & delight to consumers in a healthful way."
The plant-based cookie dough line specifically speaks to Gen Z with fun, gluten-free flavors like the classic Chocolate Chip cookie dough with a blend of immunity vitamins—Vitamin D, zinc, elderberry, chaga and cordyceps. There's also Collagen Brownie Batter and Protein Peanut Butter for cookie dough lovers.
Image Credit: Deux Foods
Key Themes Behind This Trend
- Functional Cookie Dough
- Disruptive innovation opportunity: Creating functional snacks by incorporating immune-boosting vitamins, collagen, and protein into traditional treats.
- Plant-based Alternatives
- Disruptive innovation opportunity: Capturing the growing demand for vegan-friendly options in the food industry by offering plant-based alternatives to popular products like cookie dough.
- Mindful Indulgence
- Disruptive innovation opportunity: Meeting the consumer desire for comfort and health by providing guilt-free indulgence options that promote well-being and joy.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Developing novel food products that merge health-consciousness with indulgence to cater to evolving consumer preferences.
- Plant-based Food
- Disruptive innovation opportunity: Capitalizing on the rising popularity of plant-based diets by creating innovative plant-based alternatives for traditional food items.
- Functional Snacks
- Disruptive innovation opportunity: Addressing the demand for functional snacks fortified with various nutrients and vitamins to promote overall well-being and immunity.
