Doich Peppermint Baddie is Here for the Holidays
Michael Hemsworth — December 4, 2025 — Lifestyle
References: doichfoods & snackandbakery
The Doich Peppermint Baddie snacking dough is a new limited time offering from the brand that's crafted with a functional, free-from recipe to work well for consumers to enjoy this season.
The product is a holiday-exclusive flavor that's perfect for enjoying right out of the jar or baked into cookies to prioritize versatility. The dough features a chocolatey, peppermint-forward flavor that maintains a free-from recipe that is dairy-free, gluten-free and plant-based with three-grams of protein per serving, four-grams of sugar and 90-calories.
Co-Founder Anthony Scialdone spoke on the Doich Peppermint Baddie snacking dough saying, "Snacking dough represents the next evolution of better-for-you indulgence, as consumers move beyond ‘healthy enough’ and seek snacks that truly make them happy. The launch of Peppermint Baddie shows just how much our consumers are loving snacking dough, and we listened and created a fun, festive flavor that captures the spirit of the holidays.”
The product is a holiday-exclusive flavor that's perfect for enjoying right out of the jar or baked into cookies to prioritize versatility. The dough features a chocolatey, peppermint-forward flavor that maintains a free-from recipe that is dairy-free, gluten-free and plant-based with three-grams of protein per serving, four-grams of sugar and 90-calories.
Co-Founder Anthony Scialdone spoke on the Doich Peppermint Baddie snacking dough saying, "Snacking dough represents the next evolution of better-for-you indulgence, as consumers move beyond ‘healthy enough’ and seek snacks that truly make them happy. The launch of Peppermint Baddie shows just how much our consumers are loving snacking dough, and we listened and created a fun, festive flavor that captures the spirit of the holidays.”
Trend Themes
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Functional Festive Snacking — The rise of functionally formulated dough snacks that cater to holiday indulgence presents an opportunity to meet both nutritional values and festive cravings.
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Plant-based Flavor Innovations — The demand for plant-based ingredients in traditionally indulgent snacks like cookie dough opens the door for creative seasonal flavor combinations that cater to diverse dietary needs.
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Versatile Snack Products — Products that offer multiple consumption methods, such as a snacking dough that can be eaten raw or baked, provide new avenues for consumer engagement and product versatility.
Industry Implications
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Plant-based Food Industry — The increasing popularity of plant-based snacking options is reshaping the food industry by integrating festive flavors with functional health benefits.
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Functional Food Market — Functional snacking options are gaining traction as they combine indulgence with health benefits, appealing to consumers looking for healthier festive treats.
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Holiday Food Sector — Limited-edition holiday-themed food products that are both indulgent and health-conscious are disrupting the traditional offerings in the holiday food market.
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