The Doughlicious Doom: The Dark Ages Product is Headed to the UK
Michael Hemsworth — May 22, 2025 — Marketing
References: doughlicious & foodbev
The Doughlicious Doom: The Dark Ages Cookie Dough & Gelato Bites have been announced by the UK-based brand as a collaboration product created in partnership with Xbox and Bethesda as a video game-inspired treat.
The product starts off with a black cocoa cookie dough that will call to mind the weaponry found in the video game, which envelops a charcoal vanilla gelato center. The treat is spiked with dark cocoa and chocolate chip cookie crumbs to give it a medieval appearance that's aggressive yet delicious. The product will be available exclusively on TikTok Shop starting May 27, 2025 for £10 for three boxes, which will come packed in dry ice for the delivery.
Founder Kathryn Bricken commented on the Doughlicious Doom: The Dark Ages Cookie Dough & Gelato Bites saying, "When the team at Bethesda came to us with the concept of creating an epic product with Xbox’s Doom brand, it was a clear ‘yes’ from us – it’s an honour for us to participate in such a hotly anticipated game launch, and so much fun for us to create a fittingly medieval Cookie Dough & Gelato Bite that tastes amazing and is perfect for the gaming community.”
The product starts off with a black cocoa cookie dough that will call to mind the weaponry found in the video game, which envelops a charcoal vanilla gelato center. The treat is spiked with dark cocoa and chocolate chip cookie crumbs to give it a medieval appearance that's aggressive yet delicious. The product will be available exclusively on TikTok Shop starting May 27, 2025 for £10 for three boxes, which will come packed in dry ice for the delivery.
Founder Kathryn Bricken commented on the Doughlicious Doom: The Dark Ages Cookie Dough & Gelato Bites saying, "When the team at Bethesda came to us with the concept of creating an epic product with Xbox’s Doom brand, it was a clear ‘yes’ from us – it’s an honour for us to participate in such a hotly anticipated game launch, and so much fun for us to create a fittingly medieval Cookie Dough & Gelato Bite that tastes amazing and is perfect for the gaming community.”
Trend Themes
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Video Game-themed Food — The rise of video game-themed food products captures the intersection of culinary arts with gaming culture, offering brands a novel way to engage gamers in a multisensory experience.
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Digital-exclusive Product Launches — The utilization of platforms like TikTok Shop to launch products reflects an emerging trend where brands leverage social media for exclusive product releases, reaching young, tech-savvy audiences directly.
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Cross-industry Collaborations — Collaborations between gaming companies and food brands open up opportunities to create immersive brand experiences that blend entertainment with gastronomy.
Industry Implications
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Gaming — The gaming industry is extending its influence into new sectors, such as the culinary world, broadening its cultural impact and consumer touchpoints.
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Food and Beverage — The food and beverage industry is increasingly exploring innovative flavors and presentation styles in partnership with entertainment brands to captivate niche audiences.
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E-commerce — The growth of e-commerce platforms as exclusive product release sites is transforming how consumers discover and purchase limited edition, cross-branded merchandise.
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