In the process of creating plant-based chicken and other kinds of meat alternatives, brands strive to get just the right combination of ingredients to replicate the taste and texture of real meat—and some meat substitutes contain cheap filler ingredients with little nutritional value.
Daring Foods is setting itself apart with a plant-based chicken product that's made with just five non-GMO ingredients. According to the company, "This marks a new chapter in plant-based alternatives—created from simple ingredients that customers will have no trouble recognizing, yet mimics chicken in both texture, versatility and taste."
The clean-label plant-based chicken is designed to fulfil one's protein intake for the day and as Daring Foods sees it, "It's not an alternative, it's an upgrade."
Image Credit: Daring Foods
Key Themes Behind This Trend
- Clean-label Meat Alternatives
- Opportunity for brands to use simple and nutritional ingredients to mimic the taste and texture of real meat.
- Non-gmo Plant-based Proteins
- Opportunity to use non-GMO plant-based proteins to fulfill daily protein intake without sacrificing taste.
- Simple Ingredient Foods
- Opportunity to create foods that contain recognizable and simple ingredients with added health benefits.
Where This Applies
- Food and Beverage
- Industry can innovate by creating new plant-based meat products that use nutritional and identifiable ingredients.
- Health and Wellness
- Industry can capitalize on demand for nutritional and clean-label products to produce simple ingredient foods that are functional and healthy.
- Sustainability
- Industry can promote plant-based non-GMO proteins to support sustainable food production.
