To promote the low-cost $10 Tastemaker, Pizza Hut created a pizza calendar that offers hundreds of days of inspiration featuring different three-topping pizza combos. Ordinarily, value deals give consumers a limited number of choices but this is not the case with the $10 Tastemaker pizza, which offers over 17 topping options. To underline this feature, Pizza Hut created a calendar to illustrate the point that a different three-topping pizza combo could be ordered every day for 680 days without repeating.
The limited 22 1/3-month $10 Tastemaker Calendars offer plenty of mealtime inspiration and wacky imagery inspired by "the funniest, most absurd and overused calendar tropes, but reimagined through the eyes of a pizza lover." Flipping the pages of the calendar reveals astronauts, wild horses and more.
Image Credit: Pizza Hut
Why This Trend Is Growing
- Customizable Value Deals
- Creating value deals with a wide range of options allows consumers to tailor their purchases, promoting greater customer satisfaction and engagement.
- Creative Promotional Calendars
- Innovative calendars featuring unique content and visuals can serve as effective marketing tools, capturing consumer attention and promoting brand awareness.
- Long-lasting Promotional Campaigns
- Implementing extended promotional campaigns, such as calendars with multiple days of inspiration, can increase customer loyalty and generate ongoing sales.
Industries Being Reshaped
- Fast Food
- The fast food industry can leverage customizable value deals to attract customers looking for a variety of options and personalized dining experiences.
- Marketing and Advertising
- The marketing and advertising industry can utilize creative promotional calendars as a way to create buzz, generate brand exposure, and engage target audiences.
- Printing and Publishing
- The printing and publishing industry can explore opportunities in producing unique and innovative calendars to cater to businesses seeking promotional materials with a difference.
