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Inspiring Pizza Calendars

This Pizza Hut Calendar Shares 680 Days of Unique Pizza Orders

— September 9, 2020 — Lifestyle
To promote the low-cost $10 Tastemaker, Pizza Hut created a pizza calendar that offers hundreds of days of inspiration featuring different three-topping pizza combos. Ordinarily, value deals give consumers a limited number of choices but this is not the case with the $10 Tastemaker pizza, which offers over 17 topping options. To underline this feature, Pizza Hut created a calendar to illustrate the point that a different three-topping pizza combo could be ordered every day for 680 days without repeating.

The limited 22 1/3-month $10 Tastemaker Calendars offer plenty of mealtime inspiration and wacky imagery inspired by "the funniest, most absurd and overused calendar tropes, but reimagined through the eyes of a pizza lover." Flipping the pages of the calendar reveals astronauts, wild horses and more.

Image Credit: Pizza Hut
Trend Themes
1. Customizable Value Deals - Creating value deals with a wide range of options allows consumers to tailor their purchases, promoting greater customer satisfaction and engagement.
2. Creative Promotional Calendars - Innovative calendars featuring unique content and visuals can serve as effective marketing tools, capturing consumer attention and promoting brand awareness.
3. Long-lasting Promotional Campaigns - Implementing extended promotional campaigns, such as calendars with multiple days of inspiration, can increase customer loyalty and generate ongoing sales.
Industry Implications
1. Fast Food - The fast food industry can leverage customizable value deals to attract customers looking for a variety of options and personalized dining experiences.
2. Marketing and Advertising - The marketing and advertising industry can utilize creative promotional calendars as a way to create buzz, generate brand exposure, and engage target audiences.
3. Printing and Publishing - The printing and publishing industry can explore opportunities in producing unique and innovative calendars to cater to businesses seeking promotional materials with a difference.
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