Starbucks Has Re-Released Its Pistachio Latte for Winter 2022
Colin Smith — January 7, 2022 — Lifestyle
References: starbucks & brandeating
The coffee chain renowned for its personalization and specialty lattes, Starbucks, has announced that its fan-favorite Pistachio Latte is returning for the start of 2022. This latte features the same high-quality coffee base used in other Starbucks drinks, however, it features a variety of flavorful ingredients such as pistachio sauce, salted brown butter, and steamed milk.
The beverage will cost roughly $5 for a 'Grande' which is Starbucks' medium size, placing it at a comparable price to the brand's other seasonal lattes. The Starbucks Pistachio Latte is available as a hot latte, an iced latte, and a frappuccino form, which account for a variety of consumer preferences. This latte, while it does contain a sauce made with real pistachios, does not contain any ground pistachio or small pistachio chunks as some nut-based lattes do.
Image Credit: Starbucks
The beverage will cost roughly $5 for a 'Grande' which is Starbucks' medium size, placing it at a comparable price to the brand's other seasonal lattes. The Starbucks Pistachio Latte is available as a hot latte, an iced latte, and a frappuccino form, which account for a variety of consumer preferences. This latte, while it does contain a sauce made with real pistachios, does not contain any ground pistachio or small pistachio chunks as some nut-based lattes do.
Image Credit: Starbucks
Trend Themes
1. Pistachio Flavor Trend - The popularity of pistachio-flavored beverages suggests a disruptive innovation opportunity for food and beverage companies to explore adding this unique flavor to their product lines.
2. Customized Latte Trend - The success of Starbucks' customizable and specialty latte offerings highlights an opportunity for other coffee chains and independent cafes to introduce more personalized beverage options for consumers.
3. Nostalgic Beverage Trend - The release of the fan-favorite Pistachio Latte taps into the nostalgic beverage trend, which presents an opportunity for other brands to tap into consumer desire for classic flavors and drinks with a modern twist.
Industry Implications
1. Food and Beverage Industry - The pistachio flavor trend and the success of Starbucks' personalized beverage options suggest an opportunity for increased innovation in the food and beverage industry.
2. Coffee Shop Industry - The popularity of Starbucks' customized latte offerings suggests an opportunity for other coffee shops to differentiate their offerings and attract new customers by introducing unique and personalized beverage options.
3. Seasonal Beverage Industry - The release of seasonal beverages like the Pistachio Latte presents an opportunity for companies in the beverage industry to capitalize on the consumer demand for unique and limited-time offerings.
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