Most people know about the Pirelli Calendar, but not necessarily about what the brand does for the rest of the year. It creates car tires. But that seems like a trivial pursuit when compared to the hot models cast each year to be apart of the highly anticipated Pirelli Calendar.
The first look at this year's Pirelli Calendar shows why. Scantily clad women in pleather, thongs and not much else are captured seductively looking at the camera. Starring its first plus-sized model, Candice Huffine is joined by fellow models Joan Smalls, Isabeli Fontana, Anna Ewers, Raquel Zimmermann and Adriana Lima, among others. Shot by famed photographer Steven Meisel and styled by Carine Roitfeld, the Pirelli Calendar will be released later this year.
Key Themes Behind This Trend
- Body Positive Imagery
- The use of plus-sized models in the Pirelli calendar signals a shift towards more body-positive imagery in fashion and beauty advertising.
- Controversial Marketing
- Pirelli's provocative photoshoots generate buzz and controversy, creating an opportunity for brands to take risks with their own advertising campaigns.
- Luxury Photography
- The Pirelli Calendar's high-end production values create a market for luxury photography that showcases beauty, fashion and glamour.
Where This Applies
- Fashion
- Fashion brands can embrace the body-positive movement, featuring a greater range of body types and sizes in their advertising campaigns.
- Beauty
- By using more diverse models and celebrating unconventional beauty standards, beauty brands can appeal to a wider and more inclusive demographic of consumers.
- Photography
- Photographers can distinguish themselves by producing luxury, high-concept photoshoots that generate buzz and create visual impact.
